History įree Comic Book Day was conceived by Joe Field, a California-based comics retailer, event promoter and partner in WonderCon. In 2007, the costs to the retailer were 12 to 24 cents per copy for the top tier and as high as 50 cents for the second tier. Titles are divided by sponsorship level, price and anticipated demand into two tiers participating retailers are required to carry all titles from the top tier, and may carry any or none of the second-tier titles. Publishers pay for production of the give-away comic books and retailers pay the cost of printing the books that they order. The committee also investigates potential dates for the event which are then decided upon by a vote among retailers. This committee selects the titles from publishers with the aim of providing a wide variety of what the industry has to offer. FCBD is organized and facilitated by Diamond Comics Distributors, guided by a committee representing publishers, industry journalists, retailers, and its own management.
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June 2023
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